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Books, CDs, DVDs, VHS - The Business of Clay

How to Produce a Successful Crafts Show
This comprehensive book provides everything you need to know about controlling the variables that will make your own crafts show a complete success. Includes:
  • Finding buyers and sellers
  • Selecting a date and location
  • Advertising effectively
  • Minimizing expenses
  • Getting the necessary licenses
  • Creating a memorable ambience

Also included are samples of applications and acceptance letters to send crafters, examples of ads and press releases to attract customers and checklists to remind you of every detail in the process of producing a show. (Kathryn Caputo, 145 pages, paperback)

C-300-321
List Price $14.95

Our Price: $11.66

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Creating a Successful Craft Business
Craft artists dream of profiting from their skills, but many lack the know-how to make that dream a reality. Written by an established craftsperson/artist and a savvy business manager- who together have lived through the trials, tribulations, and triumphs of starting and succeeding with their crafts business-this book explains in plain English how to turn a beloved hobby into a lucrative career. In twenty-four accessible lessons, readers will learn how to:
  • Evaluate business opportunities
  • Tackle lean and financial maters
  • Write a business plan
  • Create a cost-efficient production method
  • Develop a marketing strategy
  • Establish a pricing formula
  • Promote and sell products on the Web
  • Set up and run a store
  • Buy and sell wholesale
  • Expand into new, lucrative markets
  • And much more
(9" X 6" X 1/2" Softcover) By: Rogene A Robbins and Robert O. Robbins. 243 Pages

C-300-338
List Price: $19.95

Our Price: $15.56

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The Business of Being An Artist - 3rd Edition
A clearly written handbook on building a successful career through promoting your work, winning grants, earning commissions and more. (272Pp/ 6”x9”/ Paper) (D. Grant)

C-300-60
List Price: $27.51

Our Price: $21.45

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The Art Business Encyclopedia
Thoroughly researched listing of legal and business terms that pertain to the arts, plus Appendixes on laws, statutes and organizations. (320Pp/ 6”x9”/ Paper) (L. DuBoff, Attorney at Law)

C-300-62
List Price: $18.95

Our Price: $14.78

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How to Sell What You Make
A classic text on turning your hobby into a business. Includes information on marketing, pricing, shows, bookkeeping, legal issues & more. (151Pp/ 5½”x8”/ Paper) (P. Gerhards)

C-300-35
List Price: $14.95

Our Price: $11.66

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© 2012 Bailey Pottery Equipment Corporation